ANALYSIS: MultiChoice striving to rule Africas sports betting sector

Even if you have missed your bet before kick-off, you can jump into the action later on. Not all online sports book sites offer this feature yet and we highlight relevant bookmakers. Welcome to Bet & Win, your comparison site and review guide for the best and most popular sport betting, lucky numbers and casino games sites in South Africa. We have put online betting sites in South Africa to the test and picked only the best offers for you, so you can place your bets online in a fun and safe way. There are a number of websites that allow players to bet on the latest rugby games, but not if other online gambling services are offered.

GAMBLING ADDICTION AND SUICIDE: A SILENT SCOURGE

By signing up for newsletters, you are agreeing to our Terms of Use and Privacy Policy. Currently, Africa is considered to be one of the most promising lucrative markets in the world where the iGaming companies could expand to. When compulsive gambling brought me to my knees, the NRGP was there to assist with treatment expenses, which I otherwise would not have been able to afford. Their continued support, since, has included unlimited counsel by way of psychiatric and psychology care, both of which have included professional, yet nurturing guidance. I experience peace-of-mind knowing that the NRGP commits itself to making available these critical resources precisely because they avail themselves to an investment into my well-being.

Despite the challenges posed by the growth of online betting and gaming, the industry remains a key contributor to the South African economy, providing employment and tax revenue, as well as entertainment for millions of people. We South Africans love being out and about but don’t want to miss out on watching a certain rugby or soccer match. Additionally, live betting makes placing bets possible after a game has started.

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Over time, strategists from all over the world have developed numerous tactics meant to maximise the winning chances of bettors. The regulation of the online branch of this industry has been beneficial for both the government, which welcomes an increase in tax revenue, and the population, which welcomes the addition of new and exciting leisure activities. For some people gambling can change from being an entertaining and pleasurable activity and become a problem. When that happens, gambling  becomes too important in a person’s life and hurt their social and financial well-being, excluding him/herself from their family and their friends to focus on gambling.

What types of bets are popular in South Africa?

This activity is legal if it is practiced through betting companies who are appropriately licensed in South Africa for online betting. These licenced companies also offer various products that look like online gambling, however, the betting is structured in a way that it falls under sports/fixed odds betting regulations and licensing. The constitutional government won office in 1994 and regularized various kinds of gambling. The National Gambling Act rolled out standard procedures for monitoring betting activities in 1996. The National Gambling Act of 2004 made the switch to the 1996 Act and limited interactive gambling activities involved with poker, casino, and bingo. However, online horse racing and sports betting are 100 % legal in South Africa in the case that the website or bookmaker holds a license to run such activities.

This ideally can be led by the regulatory authorities from the East African countries and hopefully this will encourage good credit lending practices and better consumer education. From the time gambling was introduced in East Africa it was a niche activity enjoyed by a few participants in society mostly foreigners and specific groups. It was not a main stream activity but mainly confined to casinos with expatriates and elites making up the bulk of their customers (1). There were also national lotteries mostly having the general public as users running in the East African countries which people bought tickets and wait for the draws to see if they won. Now being able to place wagers on mobile phones there has been an explosion of the popularity of sports betting.

Implementation and day to day operations are managed by the Chief Executive Officer, ably assisted by support staff. A 2016 study by the University of Cape Town’s Department of Psychiatry and Mental Health noted a significant association between suicidality and pathological gambling. It found that pathological gamblers were five to ten times more likely to have a history of suicide attempts than non-gamblers. The NSPCA reveals shocking evidence of the Eastern Cape Gambling Board allegedly allowing a licensed bookmaker to profit from illegal cockfighting.

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The South African sports betting and lottery industry is legal and regulated under the National Gambling Act of 2004. Introduction of gambling legislation into the law, saw the creation of several regulatory and control organizations in the country. The primary responsibility of such organizations is to ensure safety in the industry. As well as to uphold and maintain the image of the South African gambling industry on a global level. Sports betting operators require a valid license to operate in the country. Such licenses are issued by the Provincial Licensing Authorities, one per province.

The industry has grown impressively with the number of regular users rising (2). The iGaming and betting industry is growing at an unprecedented rate worldwide, and Africa is no exception. With an increasing number of players embracing digital technology and mobile devices, online gambling and betting is expected to be the future of the gaming industry in Africa. In this blog post, we’ll explore the future of iGaming and betting in Africa, highlighting the opportunities and challenges that lie ahead. Usually providing a range of bonuses and promotions, betting sites in South Africa draw in new players and keep devoted users.

• For simpler transactions, the betting site should preferably handle ZAR (South African Rand) or another preferred currency in South Africa.
• For instance, when odds are at -110 on both sides of a bet, a bettor must risk R110 to win R100, meaning even skilled bettors face a statistical disadvantage in the long run.
• This alliance added premium casino and live casino games to Betway’s South African platform, providing users with a comprehensive and engaging gaming experience.
• The legalization of sports betting in the 1990s marked a significant turn, leading to the establishment of licensed betting shops and later, online betting services.
• In addition, using special deals for South Africans can increase the value of your bets.
• Policymakers on the African continent are also expected to start contemplating the same issue as more people take up betting, driven by the internet on the continent.

As of the current date, South Africa has over 30 online sports betting sites that have been licensed and approved by their relevant provinces. Technological innovations have been instrumental in shaping the evolution of sports betting in South Africa. The development of sophisticated betting platforms and mobile betting apps in league with the Betway app has revolutionised how bettors engage with sports events. These apps offer a seamless betting experience, providing real-time odds, live streaming of events and instant transaction processing.

Live Games

Once they are addicted then all rational thought goes and it’s a case of good money chasing after bad (12). Digital credit makes this activity possible or significantly reduces the friction in the process. We can also note that a poor saving culture is among some of the attributes leading to indulgence in sport betting (14). We recommend that more study on sports betting and digital credit to be done so that more evidence of this thesis is uncovered.

Top 10 Soccer Betting Sites in South Africa

Recognizing the burgeoning potential of the South African betting industry, Betway strategically tailored its offerings to resonate with local preferences. This approach involved a deep understanding of the nation’s rich sporting culture, particularly its passion for football, cricket, and rugby. By aligning its services with the interests of South African bettors, Betway established a strong foothold in the market. Senzo Tsabedze’s vision and leadership are guiding Afrirent Holdings towards a future of success, innovation, and positive impact in the West African market. With more people betting online, security is a major issue for bettors from South Africa.

Sports Betting

Prior to August 1996 betting on horse racing and other sporting events was the only form of legal gambling in Gauteng. In August 1996 the Gauteng Gambling Act 1995 (Act No 4 of 1995), was promulgated. This Act legalized other forms of gambling in the Province and provided for the establishment of the Gauteng Gambling Board. More and more people are now using their smartphones and tablets to access the internet. This has made it even easier for people to get involved in sports betting.

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Now, with the advent of online betting, you can place bets from the comfort of your own home. sports betting This has made it much easier for people to get involved in sports betting. Bettors can use betting apps like the hollywood bet app or betting websites. One of the main reasons is that online sports betting is now legal in South Africa. Second, there are more and more sports betting sites available to South Africans.

• Out of the 866 million registered accounts, 395 million are in Sub Saharan Africa.
• When compulsive gambling brought me to my knees, the NRGP was there to assist with treatment expenses, which I otherwise would not have been able to afford.
• If at first, the African betting market had certain drawbacks due to the specifics of the continent and legislation, today the betting system is as close as possible to the European one in terms of transparency.
• Betway places a strong emphasis on responsible gambling, ensuring compliance with local regulations and promoting safe betting practices.
• In Uganda, the regulatory online gambling act was promulgated as the Lotteries and Gaming Act was released in 2016.

Tech making sports betting fun and accessible

From humble beginnings rooted in horse racing wagering to the digital age of online betting platforms and mobile apps, the journey reflects the convergence of tradition and innovation. As the industry continues to evolve, stakeholders must embrace technological advancements while prioritising responsible gambling practices to guarantee a safe and enjoyable betting experience for all. The evolution of sports betting in South Africa has been influenced by changes in regulatory frameworks and legislation. The legal landscape underwent significant transformations, with the legalisation of online sports betting in 2004 under the National Gambling Act. This legislative change provided a regulatory framework for operators to offer online betting services, encouraging competition and innovation in the market.

A substantial segment of the African public has easy access to online betting because of internet accessibility. Online betting is undoubtedly a popular entertainment form for young people in Africa. A few African countries that have emerged as major participants in the online betting industry and attracted both local and international betting companies are Nigeria, Kenya, South Africa, and Ghana. In the upcoming years, the African online betting industry is projected to experience rapid revenue development.

This report covers casino gambling, limited payout machines (LPMs), betting (horse racing and sports), bingo and the National Lottery. They make the betting experience more engaging with live betting options, allowing you to place wagers as the fight progresses. In January, DStv’s parent company officially entered SA’s sports betting market with a new platform, using its tie in with SuperSport, Africa’s largest sports broadcaster, to stand out in an already crowded, but growing, market. Of particular importance for South Africa has been the rise of mobile sports betting apps. Some 92% of South Africans own a cellphone with around a third (26.3 million) owning a smartphone.

Picking the right bookmaker for UFC in South Africa isn’t just about finding a betting site that has the best odds and markets! While that’s undeniably important, it’s also about getting the most value for your money! If a bookmaker can’t take care of new members, how are they going to take care of punters in the long run? Make sure you sign up with a betting site that offers the best welcome bonuses! A good welcome bonus can give you extra funds to bet with, reducing your risk and boosting your chances of winning without spending more of your money. Some sportsbooks also offer free bets which allow you to test the platform before fully committing, so you can see whether they’re a right fit for you.

As part of our analysis of the online gambling sector in Africa, we find it necessary to elaborate on the great role live casino games have played in the expansion of the industry throughout the continent. “The rise of AI in sports betting is particularly focused on gambling controls; limiting customer exposure to risk at an individual level. It switches our player protection approach from reactive to proactive, and allows players to receive the intervention they need in real time, not after the fact. AI features in sports betting have real-time interaction triggers, generated when the system’s AI identifies increased risk factors in a player’s behaviour. Roulette, which has been traditionally popular in land-based casinos, is now growing online. It is now the most popular casino game by revenue and players typically bet much larger amounts than other types of casino games, around R250 per bet.

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The proliferation of smartphones further accelerated this trend, enabling bettors to engage in sports betting adaptively. This is our list for ensuring you make the most of any sport bets you place on some of the most popular sports in South Africa.The reality is that online sports betting has changed the way we all engage with our favourite sports. The convenience ease with which we are able to place bets is incredible and anyone can now get involved! Our team has outlined the best online betting sites for you to consider.Note, our suggestions based on a particular sport does not indicate that the sportsbook is exclusively offering those sports. All of our suggested betting sites cover almost every sport and punters are encouraged to use those which they find most comfortable.

• A good welcome bonus can give you extra funds to bet with, reducing your risk and boosting your chances of winning without spending more of your money.
• Betway’s ascent in South Africa’s betting industry underscores the importance of strategic planning, cultural alignment, and ethical practices in building a successful brand.
• The NGB’s strategic intent is to sustain and grow its regulatory capability to position South Africa as the pre-eminent jurisdiction with an exemplary and effectively regulated gambling industry.
• Implementation and day to day operations are managed by the Chief Executive Officer, ably assisted by support staff.
• These bonuses benefit the bettors more than merely improve the betting experience.
• In August 2024, Betway partnered with Play’n GO, introducing popular gaming titles such as “Book of Dead” and “Rise of Olympus” to the South African market.
• Basketball is also popular with South African punters and is appealing to bettors who have the appetite to risk more per bet.

US sports such as the National Basketball Association (NBA)  and National Football League (NFL) have also attracted a new betting audience in South Africa. In conclusion, sports betting in South Africa is a vibrant and evolving industry. While it offers entertainment and economic benefits, responsible practices and adherence to legal frameworks are essential for its sustainable growth. As technology continues to evolve, so too will the dynamics of sports betting in the region. Both BetGames and Evolution Live Dealer Games are fully licensed in South Africa and hence playing these games is safe and legal. Please ensure you play at a betting site with a South African gaming license and not in one of the many online casinos.

Cellphone Gaming

The South African Responsible Gambling Foundation (SARGF) provides Free and Confidential Treatment and Counselling to those affected by Problem Gambling and their immediate family members. We also educate South Africans about the potential harmful effect of problem gambling and responsible gambling. “The online betting space has changed dramatically over the years, but its evolution is far from over,” says Chelin. “American sports have seen a steady rise in interest in South Africa with events like the Basketball African League and the NFL Experience bringing fans closer to these sports.

From tradition to technology: The evolution of sports betting in South Africa

Similar to the rest of African countries, the sports betting sector makes for the vast majority of the GGR. And, according to yearly statistics, over 30% of the entire population places bets on sports every single day. It is no surprise then that Nigerians spend over $2-billion every year on sports betting.

• In South Africa, banking institutions have uniform online payment systems and have implemented 3D security which requires the entering of a one-time password (“OTP”).
• Betting on sport is now legal in 38 states, with Missouri set to become the 39th state in 2025, as well as the District of Columbia.
• I got the numbers for the SA gambling programme at the exit of the casino.
• Sports is not just a way of relaxing anymore, it is a profitable form of earning money.
• This OTP is usually sent to the account holder’s mobile number, thus making it difficult for fraudsters to transact with stolen credit cards.
• While having a big focus on the sports part of the market, MultiChoice has offerings beyond this.
• In Kenya 54% of active mobile money users have an outstanding mobile money loan while the figure is 60% in Tanzania.

In South Africa in particular, fans with access to the internet can choose from a wide variety of video streaming services for sports-related content. Major streaming service providers are changing the game a little bit and the newer revenue is available the better for all involved.In terms of channels, DStv is still dominant in South Africa. SuperSport offers the most comprehensive line-up of sports and major sporting events of any service available in South Africa – and possibly the world. To get access you are required to pay a monthly fee whereby you can stream DStv or opt to install a decoder and watch via satellite. Challenges such as ensuring responsible gambling, combating illegal betting, and maintaining the integrity of sports remain.

Betting on fighters like Kamaru Usman, Valentina Shevchenko, and Israel Adesanya, each with unique styles, can make your bets more thrilling. Their platform is designed for ease of use, with a straightforward interface and a mobile app that ensures you can bet on the go. Mixed Martial Arts (MMA) and its premier league, the UFC, have captured the imagination of sports fans around the world, including in South Africa. Net gaming revenues declined by 48% to $48.3m (about R900m) for the period due to the weaker naira vs the US dollar but were up 10% on an organic basis, which excludes foreign exchange movements.